Replay: The Art of Visual Storytelling to Grow Your Business

What stories should you capture of your business?

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Download the Workbook Here!

Sharing the value and story behind your products or services is essential, but choosing the right photos of them can be challenging.

How can I tell a story through my photos?

What should I take photos of?

Learn the secrets of choosing the right images that create an emotional connection with your customers, authentically growing your business.

Purple graphic representing the state of Pennsylvania with the text 'Northwestern PA Arts Recovery Grants' and a smaller circle that says 'Erie Arts & Culture'.

Supported by a grant from the Erie Arts & Culture, with funds from the National Endowment for the Arts.

What You’ll Learn In This Free Workshop: The PixelStory Framework

  • A young girl with blonde hair in a plaid dress holding a vintage Minolta camera up to her eye as if taking a photograph.

    Discover the Soul of Your Business

    How do people feel about your business?

    Why do you need to capture and choose the right images?

    How can you evoke emotion and deeply connect with your customers?

  • Open notebook with a pen and a smartphone resting on top, placed on a rustic wooden table next to a laptop.

    Craft Your Story

    You have an important story to tell.

    How your customer is the hero and you are the guide. What images should you capture?

  • Collage of images including a woman with body paint, a bouquet of flowers, glass bottles, ocean waves, a patterned wall, a logo with a butterfly and the name Jessica Lewis, and a digital representation of a hand touching a glowing sphere, with color swatches and inspirational text.

    Share Your Story Visually

    How to use stock photography, hire a personal brand photographer, or capture your own images that align with your story.

Three women laughing and smiling under an umbrella outdoors during sunset, embracing each other.

The mission of this workshop

Helping your business by teaching you how to use photography as visual storytelling.

Learn valuable techniques, tips, and resources to create engaging visual stories that connect with customers, build brand loyalty, and ultimately grow your business.

Vision

The vision of this workshop is to build a close-knit community of local businesses united by the art of visual storytelling, driving collective growth.

Workshop Agenda

  • Item description

Purple graphic resembling a ticket with white text that reads, 'Northwestern PA Arts Recovery Grants' and a small circle with 'Erie Arts & Culture' inside. The background is black with purple paint splatter around the ticket.

Supported by a grant from the Erie Arts & Culture, with funds from the National Endowment for the Arts.

 

A family of six standing together outdoors in a grassy field with trees in the background. The family includes two adults and four children, all smiling.
A group of five people, including two children, are laughing and playing together outdoors in a grassy field with trees in the background.
Pexels logo with a green square containing a white stylized 'P' and the word 'Pexels' next to it.

Meet Your Host: Jessica

Jessica Lewis is a professional photographer and voiceover artist born and raised in Meadville, Pennsylvania.

Her voiceover clients include DIOR, Verizon, PNC Bank, Ocean Spray, Pantene, Stryker, and more.

Jessica enjoys sharing her work with small businesses and creatives around the world. She is a Pexels Hero, an invite-only community of the platform's best and most trusted photographers. Her Pexels portfolio has garnered over 560 million views and 2 million downloads. Her photos are on over 266,000 websites, including MSN.com, Yahoo.com, Entrepreneur.com, PopSugar.com, Canva.com, and hundreds more. 

A collage of eight images, some showing electronic devices like smartphones, laptops, and cameras, others showing food items like a salad and a bowl of cherries, and one of a child in a plaid dress standing outdoors.