Free Workshop: The Art of Visual Storytelling to Grow Your Business

What stories should you capture of your business?

Monday, November 6, 2023 from 4pm-6pm with an hour of questions and networking until 7pm - at the Meadville Public Library, 3rd floor, Meadville, Pennsylvania

Sharing the value and story behind your products or services is essential, but choosing the right photos of them can be challenging.

How can I tell a story through my photos?

What should I take photos of?

Learn the secrets of choosing the right images that create an emotional connection with your customers, authentically growing your business.

Purple promotional graphic for Northwestern Pennsylvania Arts Recovery Grants with white text and outline of the state of Pennsylvania, surrounded by scattered purple paint splatters.

Supported by a grant from the Erie Arts & Culture, with funds from the National Endowment for the Arts.

What You’ll Learn In This Free Workshop: The PixelStory Framework

  • A young girl with blonde hair holding a vintage Minolta camera up to her face, standing outdoors on a neutral background.

    Discover the Soul of Your Business

    How do people feel about your business?

    Why do you need to capture and choose the right images?

    How can you evoke emotion and deeply connect with your customers?

  • Open notebook with a pen, an iPhone, and part of a laptop on a wooden table near a window.

    Craft Your Story

    You have an important story to tell.

    How your customer is the hero and you are the guide. What images should you capture?

  • Collage of images including a woman with body paint at the beach, a basket of flowers, bottles, textured wall, ocean waves, abstract light spectrum, a logo with a butterfly and the name Jessica Lewis, and a person holding lights at sunset.

    Share Your Story Visually

    How to use stock photography, hire a personal brand photographer, or capture your own images that align with your story.

Three women laughing and talking outdoors, one with a large hat, one with glasses, and one with blonde hair, holding an umbrella on a sunny day.

The mission of this workshop

Helping your business by teaching you how to use photography as visual storytelling.

Learn valuable techniques, tips, and resources to create engaging visual stories that connect with customers, build brand loyalty, and ultimately grow your business.

Vision

The vision of this workshop is to build a close-knit community of local businesses united by the art of visual storytelling, driving collective growth.

Workshop Agenda

  • Item description

Purple graphic of a ticket with the outline of the state of Pennsylvania. Text reads 'Northwestern PA Arts Recovery Grants' and a circle with 'Erie Arts & Culture' inside.

Supported by a grant from the Erie Arts & Culture, with funds from the National Endowment for the Arts.

Workshop Time & Location:

Meadville Public Library - 3rd floor

Monday November 6th

4pm-6pm

Stay until 7pm for questions & networking!

 

A family of six standing outdoors on a dirt path with green grass and trees behind them. The family includes two adults and four children, all smiling at the camera.
Group of six people, two boys and four women, playing and laughing together outdoors in a grassy field with trees in the background.
Pexels logo with a white 'P' inside a teal rounded square, followed by the word 'Pexels' in black text.

Meet Your Host: Jessica

Jessica Lewis is a professional photographer and voiceover artist born and raised in Meadville, Pennsylvania.

Her voiceover clients include DIOR, Verizon, PNC Bank, Ocean Spray, Pantene, Stryker, and more.

Jessica enjoys sharing her work with small businesses and creatives around the world. She is a Pexels Hero, an invite-only community of the platform's best and most trusted photographers. Her Pexels portfolio has garnered over 560 million views and 2 million downloads. Her photos are on over 266,000 websites, including MSN.com, Yahoo.com, Entrepreneur.com, PopSugar.com, Canva.com, and hundreds more. 

A collage of eight images showing various scenes with technology, food, and a child. The scenes include a guitar against a wooden door, a child standing outdoors, a laptop with a smartphone and a keyboard, a smartphone on an open notebook, a laptop with a camera, a smartphone on a notebook, a salad with vegetables, and a heart-shaped bowl of berries.

FAQs

When is this workshop?

Monday, November 6, 2023 on the 3rd floor of the Meadville Public Library from 4pm-6pm with Q&A until 7pm.

Where will this workshop be?

On the third floor of the beautiful downtown Meadville Public Library.

848 N. Main Street, Meadville, PA 16433

They have recently renovated their third floor, and my favorite part is the huge ceiling-high windows that let in the most beautiful natural light! There is an elevator, and it’s fully accessible.

How long is this workshop?

We will cover a lot within 2 hours. Come a few minutes early to prepare and stay until 7 pm to connect with other workshop attendees!

Should I bring my camera?

We will have hands-on activities for you to test your photo-taking skills! Yes, bring your camera or your phone! It’s okay if you don’t have one; you’ll still be able to learn a lot from this workshop.

Supported by a grant from the Erie Arts & Culture, with funds from the National Endowment for the Arts.